So you’re online searching or shopping for business insurance. You’ve tried a bunch of different search phrases:
- Best business insurance agency in New York
- Cheapest business insurance
- Great business insurance broker
- Commercial insurance for (insert the type of business you’re in)
- Workers compensation insurance for (again, insert the type of business you’re in)
Probably lots of others. Most either focus on how or where to get really good protection and a really good price; or you’re focused on solving a problem you might have, like figuring out why you’re being cancelled or non-renewed by your current insurer, feel like you’re paying more than your peers, or can’t get a straight answer to a problem or situation from your current broker.
How’s that going for you?
Filling out a bunch of forms or quote sheets that really don’t give you much in return? Visiting a bunch of websites that don’t seem to fit your needs? Feel like most insurance agent’s websites are pretty similar or generic? Do you worry that if you do make a call to an agent you’re going to get the hard sell and feel intimidated?
Yea, I get that. This shopping around for business insurance isn’t easy!
That’s why we’ve changed the insurance buying model. You’re not going to find a short form quote sheet or a simple to use rating program (which is never simple, nor accurate), or get the hard sell. Look, business insurance is a complex transaction. There’s a lot of moving parts, a lot of questions, and a lot of pitfalls. Do it wrong and you jeopardize your business and your net worth.
- Want to know how to reduce costs?
- Or, make sure you’re getting all the right coverages at a good premium?
- Or, trying to figure out why you’re having problems with claims?
- Or, how to reduce risk and improve productivity?
We’ve got a solution – it’s as simple as asking.
I don’t know about you but I HATE hard sells or manipulative selling, trail closes, and tricks when someone is selling me something. I like to be informed and shown how or why things should be and not be. I don’t want to be forced into making a decision based on someone else’s time frames or urgency levels. When a buying experience informs me, makes me feel educated and not pushed, I WANT to buy. I feel GOOD about that experience and will recommend that salesperson or company to my friends. I had this experience at an Audi dealership once, and went back to buy a second car from our salesperson even though he’s 45 minutes away and there are 3 other dealers closer to me. It was worth it.
That’s why we don’t deploy selling tricks. We want to know what’s keeping you up at night, or help you figure out a situation that helps you and your business be more productive and profitable. We certainly want to make the sale – but whats more important is the relationship and the value we exchange. If we position ourselves as just a commodity and you buy because we had the lowest price and didn’t add value to the transaction we’re likely going to lose you as a customer after a year or two and if that happens we actually lose money. That’s not a good deal for us, and it’s really not a good deal for you to go through this frustrating shopping exercise every year or so. Right?
So here’s the deal. Take a look at our video . If you think our process makes sense and want to start a dialogue then drop me an email and let’s set up some time to talk, or just give me a call. If I think we might be a good fit for your company I’ll tell you and we can talk about how to get our process going. If I think you’re business or situation is outside the scope of what we normally do or isn’t a good fit, I’ll let you know that as well and hopefully can make a good referral to a broker who can help you.
The bottom line is that shopping for business insurance doesn’t need to be a stressful experience.
Bringing in two or three brokers to compete against each other so you “win” is actually a strategy that sets you up for failure and only creates more stress. In fact, if you ask us to participate in a shopping exercise and bid for your business we’ll respectfully decline. That old school approach removes you from the driver’s seat and puts 3 players in control who don’t always have your best interest in mind. Instead of making yourself crazy, let us do the work for you.
I know you don’t know us and we’re asking you to put a lot of trust in us to do the right thing – but let’s start with a conversation and open up the discovery process with you. If we demonstrate the level of expertise you’re looking for, then let’s meet face to face (or online) and continue that conversation. We promise transparency, honesty and expertise.
Go on, make that call or drop me an email. I think you’ll be happy you did!
